Authors usually fall into two categories: those who love editing, and those who prefer root canals. For me, editing is one of the most creative aspects of the writing process. Editing allows the author a moment of separation where they place their work in the hands of a professional; someone who – ideally – does not work for them, but instead, works for the characters and the love of a well-written story.
Your job, as the author, is to trust your editor. Your job is to deliver the manuscript and walk away. Your job during this separation time is to develop a marketing plan. While your editor works, build a platform and a PR machine.
Here are two harsh truths: if you do not edit your book, it will contain embarrassing errors. If you do not edit your book, do NOT release your book.
Releasing a book without adequate editing is a recipe for financial and professional disaster. As my grandpa said, “All you’ve got is your good name.”
Last week a colleague asked, “How do you know when to postpone a book release?”
My response: “You knew the answer in your heart before you asked.”
We live in a time where big name self-publishing companies charge for edits as part of a “shopping cart service.” An author must ask these questions, will I form a relationship with my editor, or am I just a number? Is my shopping cart editor investing time in my manuscript, or merely reading words on a page?
I have relationships with my clients because I believe in their work. I do not accept every submission; to do so devalues your work, and mine. Unlike major self-publishing giants like Create Space, I care about the success of your book. Create Space charges $ 210 for an edit of 10,000 words which is roughly 45 double-spaced pages, or $4.78 cents a page. Does anyone think the staff at Create Space reads, edits, and then re-reads any manuscript? No. Mega self-publishing companies such as the now-defunct Tate Publishing require(d) their editors to review a certain number of pages every day. No re-read. Just a quick read and on to the next client.
By comparison, I charge $ 2.00 a page, I invest time in your manuscript. I know your name.
Self-publishing companies don’t give a Tinker’s Toenail if you sell a single copy. They make their profit, from you, upfront. If you sell a thousand copies . . . well, they call that gravy.
Yet every single day authors intent on self-publishing fight an inner voice urging them to hire an editor. They know they should invest in their manuscript which is why they ask relatives to read their work (who all pronounce it the next bestseller, or simply smile, nod politely and say it’s good). As I have stated in numerous workshops, there is a difference between a reader and an editor.
Ultimately, most self-published authors possess a strong independent spirit which benefits them when selling their book. This same spirit harms an author who releases an unpolished book. Independent spirits feel they must do things “their way.” Sadly, I have watched many authors deeply regret this attitude. They didn’t listen to my advice and when they email me with their regrets it is too late.
Many self-published authors overlook an important part of the publication puzzle. Answer these questions: Does my reputation matter? Is seeing my name in print more important than accurate, error-free content? Will I regret rushing this title?
Dear One, the book you release has nothing to do with you . . . nothing. You write for the story, and for the person who reads your story. If you are writing for personal gratification mosey down to Kinkos and print ten copies. Keep one and give the rest to family. Trust me, today’s readers are weary of error-laden books!
Your readers deserve the best book possible, anything less dilutes the beauty of writing and damages your name, especially if you plan on releasing other titles. Here’s another question you must answer: Have I done everything possible to polish and perfect my manuscript, or have I taken the easy path and overlooked mistakes so I can hold my self-published book?
Only you know the answer.
Renea is an award-winning author, blogger, and Georgia Writers Group Board Member. She has belonged to a phenomenal critique group for over a decade. She is a passionate friend of SIBA and local independent booksellers throughout the South. Renea is vested in the writing community of North Carolina and Georgia and has judged multiple writing competitions. Every client she has accepted has enjoyed the pleasure of publication either traditionally, or via self-publication. Contact her here.